Hi, I'm Emily!

Digital Experience & Product Leader

Emily Potthast photo

Product Management · UX Design

Client Performance · Digital Marketing

Hero Grid

Located in Washington, DC
 
I’ve spent my career at the intersection of product, design, and marketing, building the websites, apps, and SaaS tools that help dealerships
 
and their customers get things done.
 

By The Numbers

19
Years in Digital

Across automotive websites, mobile apps, and SaaS platforms.

100
Projects Delivered

From concept and design through launch and iteration.

30
Clients & Partners

Long-term relationships built on trust and results.

8
Years Leading Product & UX

Owning product strategy for dealership SaaS applications.

What I Do

Six ways I help teams and clients win.

Product Management

Leading SaaS products from concept to launch with cross-functional teams.

  • Roadmaps & product strategy
  • Cross-functional team leadership
  • Wireframes, prototypes & specs
  • Stakeholder & executive alignment

UX & Product Design

User-centered design grounded in research, flow, and clarity.

  • User research & journey mapping
  • Wireframing & prototyping
  • Interaction & visual design
  • Design systems & developer handoff

Client Performance & Success

Turning client relationships and data into measurable results.

  • Performance analysis & reporting
  • Client relationship management
  • Optimization & growth strategy
  • Executive & team communication

Digital Marketing & SEM

Data-driven campaigns that get brands found and drive demand.

  • Google & Microsoft Ads (certified)
  • SEM & paid search strategy
  • Analytics & conversion tracking
  • Email & social campaigns

Web Design & Development

Responsive, fast websites built with clean front-end code.

  • Responsive HTML/CSS builds
  • Landing pages & CMS sites
  • Webflow & WordPress
  • Performance & accessibility

AI & Emerging Tools

Hands-on with generative AI and agent tooling in real workflows.

  • Claude, Claude Code & Cowork
  • GitHub Copilot agents
  • ChatGPT & generative video
  • AI-assisted design & prototyping

Recommendations

What colleagues & clients say

Feedback from the teams, stakeholders, and clients I’ve worked with over the years.

The cog that keeps everything moving

“Emily is truly the cog that keeps everything moving, dependable, insightful, and essential to the success of every project she leads. Any organization would be fortunate to have her leading their team.”

Jae S. Jung
AI Collaboration Methodologist · Former manager
Read on LinkedIn

A wonderful asset to any company

“I’ve had the pleasure of working with Emily for over 17 years. What I find remarkable about her is that she not only has the technical proficiency, but also the creative, detailed side.”

Lois Sohn
Product Manager · 17-year colleague
Read on LinkedIn

Did a great job revamping my site

“She came ready with ideas for how to improve it, and she implemented my ideas and changes quickly. It was a very collaborative process, and I enjoyed working with her.”

Ellen Connell
Grafiks Studio client · Google review
Read on Google

A talented designer, both technically and aesthetically

“Emily is a talented designer, both technically and aesthetically. I love the website she designed for my small business. It’s gorgeous and easy to navigate and update.”

Danielle Wells
Grafiks Studio client · Google review
Read on Google

100% recommended

“Emily renewed my website to a more modern design and not only the looks of it but most importantly the structure, content, enrollment forms and paying process which made my company to instantly start getting many more leads.”

Juan-Luis Panizo
Grafiks Studio client · Google review
Read on Google