Project Case Study
Client: Internal freelance initiative
Role: UX/UI Designer, Web Designer, Graphic Designer
Technologies: Adobe Creative Suite, Midjourney, HTML/CSS, OpenAI
Timeline: 2024
Grafiks Studio is a personal design initiative that brings together professional UX/UI, web, and graphic design services in Washington, D.C. The project was created to showcase modern design techniques, innovative technologies, and the fusion of AI with human creativity.
The goal was to develop a modern brand identity and digital presence that reflects cutting-edge creativity, technological sophistication, and a seamless user experience.
I wanted the site to feel both artistic and high-tech, appealing to clients seeking next-generation design.
Key objectives:
I started by exploring visual concepts that blended AI-generated art with clean, geometric elements. Using Midjourney and Adobe Illustrator, I developed a swirling cosmic logo that symbolizes creativity emerging from chaos. The color palette - deep purples, gradients, and light accents - was chosen to evoke energy and innovation.
Built with HTML, CSS, and responsive design principles, the Grafiks Studio site emphasizes high visual impact while maintaining performance and accessibility. I used AI-generated imagery and 3D-style effects to create motion and depth, balanced with minimal typography and clean structure.
I created a blog feature documenting creative projects - including “A Ghost in the Machine”, a piece blending music, AI, and motion design. This blog post aas a mini-case study, connecting emotion, sound, and visuals.
For a Grafiks Studio project, I created my first AI-generated video for a song I composed called “Ghost in the Machine”. Using MidJourney and Neural Frames to generate the visuals, and ChatGPT to help script the narrative, this project gave me a glimpse into how AI can expand creative possibilities. Here was the final product:
Grafiks Studio achieved a bold, modern identity that blends creativity with technology. The final design emphasized clarity, depth, and motion while maintaining strong usability. Early feedback highlighted its aesthetic and intuitive flow, with an increase in user engagement from current and prospective freelance clients.
www.grafiks.org