Overview
Executive Vehicle Portfolio Management (EVPM) is a luxury vehicle rental company that provides customers with high-end vehicles such as Porsche, BMW, Land Rover, and Jaguar. As the UI Designer, I was responsible for designing the website, setting it up, and implementing it using HTML/CSS. The project focused on creating a user-friendly online platform for customers to easily request luxury vehicle rentals.
My Roles• UI Design
• Website Setup
• HTML/CSS
Challenges / Problem
The company needed a visually appealing and functional website to facilitate luxury vehicle rentals, enhance customer engagement, and drive increased traffic and revenue.
Hypothesis
A well-designed, user-friendly website would improve the customer experience by making it easier for users to request vehicle rentals. An attractive and functional site would also help in increasing customer traffic and, consequently, company revenue.
Solution
I designed and developed a website that showcases luxury vehicles in an elegant and accessible manner. The site features a streamlined rental request process, attractive vehicle displays, and intuitive navigation. The design aimed to enhance the user experience, thereby increasing customer engagement and driving traffic to the site. Initial feedback indicated a positive response, with an increase in both website traffic and rental inquiries.
Research and Design Process
The design process included creating mockups to visualize the website layout and functionality. Competitive analysis was conducted to understand industry standards and identify opportunities for differentiation. These steps informed the design choices, ensuring that the final website met both aesthetic and functional requirements.
Methods
• Wireframing
• Mockups
• Competitive Analysis
Iteration and Final Designs
The website design evolved through several iterations, starting with wireframes and moving to high-fidelity mockups. Feedback from stakeholders and usability testing was incorporated to refine the design and functionality, resulting in a polished and user-friendly final product.
URL: www.evpmllc.com
Conclusion and Key Takeaways
This project underscored the importance of combining strong visual design with practical functionality. It enhanced my skills in UI design and website development, demonstrating how effective design can drive user engagement and business growth. The successful launch of the EVPM website highlighted the impact of thoughtful design on achieving project goals.
