Overview
Geneva Media Services is an agency specializing in developing innovative dealership application suites to optimize sales, finance, and service operations for automotive dealerships. I was tasked with redesigning their existing website to enhance its visual appeal and user experience. The project included creating updated landing pages for each of their different SaaS applications.
My Roles
• UI Design
Challenges / Problem
The existing website required a redesign to better showcase Geneva Media Services' suite of custom software applications. The goal was to improve the visual design and functionality of the website, including the presentation of landing pages for each application to attract and engage potential clients.
Hypothesis
Redesigning the website with a modern and visually appealing UI would enhance user engagement and understanding of the SaaS applications. By providing clear, attractive landing pages for each application, the redesigned website would better support the company's goal of attracting and converting potential clients.
Solution
I redesigned the website to create a more engaging and aesthetically pleasing user interface. The updated design included new landing pages for each SaaS application offered by Geneva Media Services. The redesign focused on improving usability and visual appeal, resulting in a more effective presentation of the agency’s software solutions.
Iteration and Final Designs
The redesign went through several iterations, with feedback from stakeholders guiding refinements to the layout and visual elements. The final design was a polished, user-friendly update that effectively presented Geneva Media Services' offerings and improved overall user engagement.
URL: www.genevamedia.com
